Black Friday/Cyber Monday AFFILIATE Marketing Course
Everything you need to plan & prep your affiliates for your best holiday sale yet
90.6 million consumers shopped online last Black Friday¹
That’s a looooot of people looking for deals over the biggest sale weekend of the year.
It only makes sense that online business owners would want to plan a Black Friday or Cyber Monday sale for your their offers.
The idea of running a sale over Black Friday makes most solopreneurs feel super excited and then shudder in their boots at the thought of doing #AllTheThings, especially when they bring their affiliates onboard:
Strategising their Black Friday sale and figuring out exactly how affiliates fit in
Prepping & creating promotional assets for their affiliates to share
Communicating with affiliates in the lead-up, during, and after their holiday sale
It’s a lot of time, energy, and effort to set up and run - just like any launch or promo, right? Sure! But unlike any other promotion, (pretty much) every other marketer is promoting at the same time.
The pressure is on for online business owners to stand out amongst the noise of Black Friday.
Black Friday might be chaotic, but that doesn’t mean YOU need to be
So, you know what most solopreneurs do when talking about BFCM weekend in advance? They say “Hey, actually, I’m not going to run a Black Friday sale this year.”
That is, until they get to November and decide “Oh shit, I actually DO what to run a holiday sale!”, then scramble to get everything ready and let their affiliates know in good time.
Sound familiar? 🙈 (And zero judgement because I’ve totally been there a few years myself!)
But let’s turn that around this year.
You can create a Black Friday plan that is easy to implement, brings your affiliates onboard, and feels good to you.
introducing…
Everything you need to plan & prep your affiliates for Black Friday (year after year).
Black Friday Boost leaves no stone unturned
Get Your Black Friday Strategy Sorted
Black Friday Strategy Training. In this initial training, you’ll pick your Black Friday offer & sale dates, set goals for your sale, decide on what incentives you want for your affiliates, and more.
Black Friday Roadmap. This Google Sheet will act as your hub in the run up to, throughout, and after your sale. Track your goals, affiliates, tasks, outreach, and more in this super customisable roadmap.
Pre-Sale Prep Checklist. Make sure you dot every ‘i’ and cross every ‘t’ in the lead up to your sale with an extensive list of things to check before putting your sale live.
Affiliate Outreach Before Black Friday
Inviting New Affiliates Training. Learn how to identify potential affiliates from people you already know (as well as those you don’t!) and warm up the relationship, instead of diving straight into cold outreach.
Pitch Templates. Get access to email & DM templates that you can customise to reach out to potential affiliate and invite them into your program in the run-up to Black Friday.
Outreach Tracker. Stay organised with the outreach tracker inside the Black Friday Roadmap, complete with a tutorial on how to use it!
Nail Down Your Affiliate Communications
Affiliate Communications Training. Know exactly what to say to your affiliates to announce, prepare, and encourage them throughout your Black Friday sale.
Affiliate Communication Templates. Save time and ensure you are telling affiliates everything they need to know with my ready-to-use email templates for every stage of your Black Friday campaign.
Bonus: YAMM Tutorial. Learn how to use Yet Another Mail Merge (YAMM) to streamline your affiliate communications and personalise your outreach.
Create Affiliate Promotional Assets for Black Friday
Promotional Assets Training. Learn exactly how to create and share an affiliate promotional packet you should create & provide for your affiliates to promote your Black Friday sale.
Black Friday Promo Packet. Leave no stone unturned with my Promotional Packet template to take, tweak, and share with your affiliates. (Please note: this promo packet doesn’t include any done-for-you swipe copy or promotional assets.)
Optimise Your Black Friday Sale For Success
Affiliate Engagement Training. Discover strategies to keep your affiliates active, excited, and promoting - even when you're juggling all aspects of your Black Friday campaign.
Prep & Optimise Your Sale Training. Get my step-by-step guidance on setting up your Black Friday sale page and optimising for high-converting referral traffic.
Analyse & Improve For Future Promotions
Coming w/c December 16th
Post-Sale Reflections Training. Learn how to analyse your campaign results and apply your insights to your next sale, so you can ensure each promotion outperforms the last.
Affiliate Survey Template. Gather valuable feedback from your affiliates on what worked (and what didn’t) with my customisable survey template, so you can continuously improve your affiliate program.
Post-Sale Nurture Sequence. Keep the momentum going with a ready-to-use email sequence to nurture your affiliates - set it up once and let it work its magic for future launches.
Who’s the affiliate wizard behind this?
Hey! I’m Zoe (she/they) and I help online business owners get more leads, sales, and bookings from affiliates & referrals!
I’ve been working on affiliate programs since 2016 (this will be my 9th BFCM weekend as an online business owner!) and I’ve made all the mistakes so you don’t have to!
I've seen the power of affiliates & referrals work for me, my clients, and my community and I want to help you harness the power of referrals for yourself.
Black Friday is always a huge part of my annual revenue, with usually 35% to 50% of my sales coming from affiliates. I’ve run seasonal sales where affiliates have contributed to over 50% of the overall revenue. I’ve also helped a client earn over $30k in affiliate sales over one BFCM weekend!
As an AuDHD person with low-energy, it’s important to me that my Black Friday sale feels calm, collected, and leveraged. That’s why I’ve done as much as I can for you in Black Friday Boost, so you have more time to do what you do best without getting lost in the chaos of the season.
i've worked my affiliate magic with
I want your Black Friday Sale to feel
calm over chaotic
prepared over rushed
leveraged over distracted
fun over stressful
and mostly for it to work for YOU and how YOU want to navigate through the biggest sale weekend of the year. Are you with me?
new to referral marketing? dip your toes in with these no $ needed resources
looking to increase your digital product sales?
Learn how to turn your (already happy) customers into your new #1 source of leads for your digital product with an affiliate program of your own in my Start Your Affiliate Program Guide. No payment required!
want to learn more about people-led marketing?
Learn about my approach to marketing that doesn’t leave you drained & burnt out (and doesn’t rely on social media algorithms to get you sales & bookings). Take my 5-day email course to learn more! No payment required!